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Media briefing Wednesday 14 Aug 2013 g Top stories on MediaGuardian More » Simon Cowell urged to rejoin X Factor ITV keen on Cowell to return as a judge as £50m negotiations over new contracts related to the talent show intensify. By Tara Conlan and Mark Sweney Facebook: four out of five daily users log on via smartphone or tablet Social network undergoes mobile revolution as figures show 24 million people visit site every day and 33 million each month. By Josh Halliday Bruce Willis Sky TV ad campaign banned Advertising watchdog rules Sky's use of small print to explain pricing of its broadband service was misleading. By John Reynolds WPP sets target for 45% of revenues to come from digital sources Sir Martin Sorrell reveals strategy on business website LinkedIn – the chief executive had previously shunned social networking. By Mark Sweney Jeremy Paxman may set a trend in TV beards? Maybe The Newsnight presenter's new beard may beat Beyoncé's shock new short haircut for shock factor, at least to Newsnight viewers. But what do other members of the presenteratti look like with beards? Daily Mail's tasteless depiction of Kate Moss Roy Greenslade wonders why so many women buy the paper when it treats women so badly. Then again... BT Sport Rangers match fails to score with just 24,000 viewers BT's audience for encounter between Rangers and Brechin City is dwarfed by 44,800 who attended match at Ibrox stadium. By John Reynolds The Sun's Page 3 alternatives - can you spot the cultural difference? On the island of Ireland, paper publishes different pictures Today's newspaper headlines More » Today's media stories from the papers Our roundup of the day's media stories, including Simon Cowell urged to return to X Factor and stats on UK Facebook users Latest from the Media blog More » James Harding's BBC drama will play out in the public spotlight Steve Hewlett: The incoming director of news will find the corporation very different to the Times – and will face the full scrutiny of the press Nielsen's tracking of Twitter's relation to TV is missing the point Brian Moylan: Aside from its Twitter innovation, it can't keep up with all the different ways we're all Keeping Up with the Kardashians BBC in the crosshairs as government lines up media plurality review Steve Hewlett: The government's plans have potentially serious implications for the corporation – and the press is eager to get stuck in Top comment on MediaGuardian More » Flawed business strategy at the heart of the decline of local newspapers Roy Greenslade presents a second extract from the book What do we mean by local? The rise, fall – and possible rise again – of local journalism Media Monkey's pick of the day More » Paxman's beard has editors in a lather | Media Monkey A sure sign that silly season is well and truly upon us was that Jeremy Paxman sporting a beard on Newsnight featured in almost every national daily. It may not be the most earth-shattering of stories, but to Fleet Street subs it was manna from heaven. The Guardian spoke of Paxman's 'hairy moment', the i and Telegraph reported how he 'bristled' at criticism and the Independent wanted to know what all the 'fuzz was about'. The Mirror said it was all a 'Fuzz about nothing' and the Express said we could expect Paxo to be even more 'prickly'. The big surprise was the Sun going for a straight headline with: 'Paxman: the BBC is scared of beards' – the punners must be on their summer hols. Less of a shock was the Daily Mail focusing on Paxman accusing the BBC of targeting him over his new whiskers. Monkey's effort? Too easy: 'Hirsutes you, sir'.

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